In an impressive showcase of marketing expertise and a dedicated drive to enhance brand visibility, the Lagos State Signage and Advertisement Agency (LASAA) has embarked on a sprawling roadshow across Lagos.
In an impressive showcase of marketing expertise and a dedicated drive to enhance brand visibility, the Lagos State Signage and Advertisement Agency (LASAA) has embarked on a sprawling roadshow across Lagos.
This strategic initiative aims to raise public awareness about the imperative of obtaining a permit for branded vehicles, aligning with the recently launched Y2024 Mobile Advert Permit. Prince Fatiu Akiolu, the Managing Director, stated, "Our innovative approach seeks to establish a profound connection between LASAA and our esteemed clients throughout the state." He emphasized the power of personal connections, noting, "This roadshow enables us to bring our products directly to the streets, encouraging corporate organizations and individuals to register for the Y2024 mobile advert permit."
Featuring LASAA's management team and staff members, the roadshow actively engages the public, offering live demonstrations of the registration processes to leave a lasting business impression and cultivate stronger ties with the audience.
According to Prince Fatiu Akiolu, "This 2-day roadshow spans major metropolitan areas, including today's coverage of the Lagos Mainland and tomorrow's live event on the Island, ensuring the Agency reaches a broad and diverse audience." He highlighted the significance of this move in generating increased revenue for the Lagos State Government, anticipating heightened compliance from clients.
Furthermore, the LASAA leader emphasized, "The roadshow aims to fortify brand awareness for the Agency and establish direct connections with our clients." He added, "We aspire for LASAA to become a household name in Lagos, making compliance with signage and mobile advert registration effortless. By fostering this visibility, we aim to seamlessly integrate into the business environment, ensuring widespread recognition and cooperation from Lagosians."
